For Immediate Release:

April 17, 2008

For More Information:

Heather Sharp

303-785-3822 or 1-866-INDIGIO (toll-free) ext. 2

hsharp@indigio.com
Indigio Helps Denver Botanic Gardens’ Web Site Blossom

DENVER – Spring has sprung and Denver Botanic Gardens’ Web site is in full bloom. The Gardens selected local Interactive Agency, Indigio, to lead a major site redesign, which was built in less than two months and launched this week. As Indigio prepares to celebrate their 10-year anniversary, they are proud to give back to the community by donating all time for this project in the spirit of goodwill.

The Gardens launched their first major rebranding effort in 30 years, which presented a need for their Web site to mirror this new branding. The new site complements this rebrand and offers a cleaner and more contemporary visual of the Gardens. Indigio created this new site by leveraging a Drupal content management system, enabling the Gardens to easily update. This transformation extends a major benefit to the Gardens as past system architecture made it difficult to make changes.

Indigio and the Gardens worked together with a goal of creating an engaging user experience for varying demographics and users. The home page is intentionally structured to focus on the items that are most frequently visited and the content was written in a friendly voice that encourages visitors to engage in the Gardens.

“Working with the Gardens has been nothing short of inspiring. It has been a privilege to be associated with the enthusiastic, appreciative and talented individuals that have been a part of the site redesign,” comments Indigio Creative Director, Sara Pacheco. Pacheco adds, “At the beginning of this process we set out to capture the true spirit of the Gardens through their online presence and I am proud to say that we accomplished that.”

Brian Vogt, CEO at Denver Botanic Gardens, says, “The four core values of the new branding platform at Denver Botanic Gardens -- transformation, relevance, diversity and sustainability -- spell out the Gardens' intentions in the years ahead and are beautifully represented in the design of our new Web site. With the significant support and talent of our friends and strategic partners at Indigio, we set out to ensure Denver Botanic Gardens will flourish. Our new Web site reflects the importance of our partnership with Indigio and features design and development that is best-in-class.”

About Denver Botanic Gardens

Rooted a mile high, Denver Botanic Gardens has been a favorite Denver destination for more than 55 years, and is considered to be one of the top ten botanic gardens in the nation. Art and science unite in the Gardens’ spectacular urban oasis, offering an unforgettable artistic garden experience for the whole family, as well as a living laboratory for education and plant conservation programs. Additional sites at Denver Botanic Gardens at Chatfield, a 750-acre wildlife and native plant refuge in Littleton; Mount Goliath, a high altitude trail and interpretive site on the Mount Evans Scenic Byway; and Centennial Gardens, a five-acre formal garden with a Colorado native plant palette in downtown Denver, extend this experience throughout the Front Range. Denver Botanic Gardens is located at 1005 York Street in Denver, Colorado. Visit us at www.botanicgardens.org or call 720-865-3500 for more information. Denver Botanic Gardens thanks the citizens who support the Scientific and Cultural Facilities District.

About The Indigio Group, Inc.

Indigio is an Interactive Agency offering a variety of marketing and technological solutions designed to help companies maximize online opportunities. Through the implementation of these solutions, Indigio’s clients are able to optimize their website traffic, user experience and ultimately website conversion. Indigio works with companies such as MediaNews Group Interactive, The Denver Newspaper Agency, eBags, Disaboom, Avis Rent a Car, Budget Rent a Car, and PODS. To learn more about Indigio, visit http://www.indigio.com/pressreleases/